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How to make a consumer complaint

Step 3: Know who to contact...

Make sure you direct your complaint to the correct person.

Start by contacting the person in the company you originally dealt with, or the company's customer care department if it has one. A good business will have its own proper internal complaints procedures, and complaints are often resolved using these.

If necessary, ask to speak to "somebody in charge", such as the manager. There is no point in complaining to a person who may have no authority to put things right

Give the supplier the opportunity to put things right. This may help to solve your problem more quickly and will stand to you should you need to resort to the courts.

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