Prices: introduction
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There are various rules about how shops and service providers display their prices so that consumers can make price comparisons and informed choices.
In general, the price of all goods must be displayed in a shop. There are also specific rules for certain sectors about how they display their prices. For example pubs, restaurants, service stations and hairdressers must all display their prices in such a way that the consumer can check and compare the prices without having to enter the premises.
As a consumer you have the right to clear indications of the prices of goods and where charges for services are displayed, these must be accurate.
Legal obligations
Shops have legal obligations to display truthful actual prices, previous prices and recommended prices of their goods and services.
But if a shop makes an honest mistake - for example, some labels are wrong and the marked price is lower than what the price should be - you don't have an automatic right to buy the goods at the marked price.
All these laws are about protecting your rights as a consumer, and about helping you to compare prices and make informed choices.
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Find out more about your consumer rights and prices below.
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