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Your consumer rights in sales are the same as at any other time of the year.

You are entitled to expect goods to be of merchantable quality, fit for their intended purpose and as described. If they are not, you are entitled to a repair, replacement or refund.

If you have a problem with goods you bought at full price which are now in a sale at a reduced price, your entitlement is to a refund of the full price (if the shop is willing to offer a refund).

If you buy goods at full price but change your mind about them, and they are now on sale at a lower price, you may only be entitled to the reduced amount (if the shop is willing to offer your money back).